Tag: Automation
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Customer Journey Automation: The Future of Omnichannel Customer Experience
In the digital-first world, selling online is no longer a competitive edge, it in an expectation. While e-commerce enables online transactions, digital commerce goes further into delivering a seamless, connected experience across every customer-touchpoint starting from discovery to post-purchase support. And yet, persistent e-commerce problems continue to hold businesses back. From poor site performance and…
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Test Automation ROI: The Strategic Case for Smarter QA Investments
In today’s high-velocity product environments, test automation is not just a QA upgrade but a business imperative. Like any strategic investment, test automation too needs to be justified not just in effort, but in return. And that return must speak the language of efficiency, scalability, cost savings, and risk reduction. For decision-makers, the case for…